That's a bad user experience, and it makes no sense given the evolution of e-commerce,” said Juistin Caldbeck, managing director of Lightspeed Venture Partners. “Most pet food today is bought by women, who have to haul 40 pound bags of dog food from the store to their car, and then from their car to their home. It's heavy, it's expensive, and sometimes they run out unexpectedly with little time to run to the store and buy more. (Today only, PetFlow is offering free shipping on orders of $59 or more.)Īnd for users who aren’t sure what type of food to buy for their pet, the site makes research and navigation easy with categories for age, lifestyle, type of food, special conditions, and more. Or, if I wanted to go the more economical route, I could have two bags of dog food delivered once a month and get the flat rate $4.95 on shipping to cover both bags. For example, my Queensland Heelers go through a 30-pound bag of allergen-free/grain-free dog food (I’ve previously mentioned that my dogs have sensitive stomachs) every two weeks, so I could simply set up an automatic delivery schedule whereby a bag of dog food will be dropped off every two weeks. Secondly, PetFlow offers a unique automated delivery schedule that shoppers can create to ensure they never run out of food. For one thing, PetFlow only offers high-quality health-conscious foods, so you won’t find any Puppy Chow or Kibbles & Bits on the site.
#PET FLOW DOG FOOD SERIES#
Earlier today, Quidsi announced the launch of Wag.com, to the tech-bubble shrieks of the media, given its likeness to, and now is announcing its $10 million Series B round of funding led by LightSpeed Venture Partners.įounded in 2010, PetFlow offers a few unique features to differentiate itself from its pet-centered contemporaries. Are pets making a comeback in e-commerce? Could be.
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